About
Mission 🎯
Empower small business revenue leaders to adopt and maintain a buyer-centric go-to-market approach using revenue operations practices by fostering alignment, optimizing systems, and surfacing revenue growth opportunities.
Vision 👁️
Impassion people to delight their customers by default through world-class customer experiences and revenue operations practices that surface, drive, and scale revenue growth.
RevOps done right ✔️
- Translating business needs and goals into people, process, and system requirements
- Connecting with internal GTM leaders and establishing alignment and shared goals focused on the buyer
- Visualizing workflows, system integrations, field mappings, and business-critical metrics
- Surfacing insights and opportunities for revenue growth
- Optimizing system and processes and leading operational change management through documentation, enablement, and transparent communication
People 👥 > Tech 🧰
The importance of the tech stack is secondary to:
- CEO's commitment to cross-functional alignment and a revenue operations approach to go-to-market strategy
- Leadership's dedication to system and process adoption
- Your change management strategy
- Revenue operations' proficiency to gather requirements and communicate effectively
- Admin's ability to balance user benefits and data collection demands
Meet Sarah
I'm a Revenue Operations consultant helping small to mid-size businesses develop, establish, and sustain buyer-centric practices.
Prior to full-time consulting in July 2022, I spent three years at SaaS tech startups helping establish effective operational practices at scale.
I bring 13 years total experience in digital marketing, project management, cross-functional leadership, and operations. I’ve also been working remotely for over ten years — ask me about ways to help your team work more effectively from home!
If you are looking for a buyer-centric go-to-market strategy that seamlessly unifies marketing, sales, and customer success teams, reach out today.
Values
Customer First
"When the customer comes first, the customer will last." – Robert Half, Founder of Robert Half International
Build for the customer. Revenue operations is more than just investing in the best customer experience. Buyer-centric practices help align your go-to-market teams around shared goals. By prioritizing optimized solutions for the customer, you help address cross-functional team-related challenges.
Integrity
“Remember, if you tell the truth, you don’t have to remember what you said.” ― Mark Twain
Don’t cut corners. Taking shortcuts to save time, money, or effort can seemingly achieve a goal or complete a task more quickly, but it may also lead to negative consequences, such as reduced quality or increased risk. I’m committed to, and make decisions based on, the best long-term goals for your business. Even if that means removing myself from the equation.
Accountability
"If you can't stand the heat, you'd better get out of the kitchen." ― Harry S. Truman
Own up. Take responsibility for your actions and words. Acknowledge your mistakes and seek forgiveness. Be honest about your strengths and weaknesses. Exercise professionalism. Don’t assume, ask.
Transparency
“The faintest ink is more powerful than the strongest memory.” ― Chinese proverb
Write it down. Companies change and people leave - sometimes critical processes, procedures, and information with them. As your company grows, scaling efficiently means ensuring your team has the information they need, when they need it. Remote teams represent multiple time zones and asynchronous working practices increase accessibility and productivity. Break down function silos with a company handbook as your single source of truth. Make documentation an integral part of your culture.
Efficiency
“Do not squander time, for that is the stuff life is made out of.” ― Benjamin Franklin
Build for the future. Repeatable systems or templates reduces hours spent on administrative tasks to focus on strategy and tactics. Achieve outcomes efficiently without squandering resources, time, or energy. Consolidate costs and complexity where possible and reduce the steps for users and buyers. Take a company-wide lens when executing changes to ensure efficiency for all.
Collaboration
“One finger cannot lift a pebble.” ― Hopi proverb
Be human. Be kind. No matter the product, service, market, or technology, business is about people and relationships. To achieve results, everyone must work together effectively. Good collaboration happens when all the other values are applied.
Iteration
“How do you eat an elephant? One bite at a time.” ― Desmond Tutu
Bias for action. Avoid analysis paralysis. Do the smallest, valuable thing, and ship it quickly for feedback. Balance desired outcome with small steps forward. Iteration may feel uncomfortable, but it enables results and efficiency successively closer to your goal.
Authenticity
“Not that I have already attained, or am already perfected; but I press on, that I may lay hold of that for which Christ Jesus has also laid hold of me. Brethren, I do not count myself to have apprehended; but one thing I do, forgetting those things which are behind and reaching forward to those things which are ahead, I press toward the goal for the prize of the upward call of God in Christ Jesus.” ― The Apostle Paul (Philippians 3:12-14)
Be yourself. Be conscious of the thoughts, emotions, and behaviors you bring each day. Ensure your actions are congruent with these values despite external pressures to social conformity or circumstance. Strive to honor commitments and intentions through consistent action and communication. Aim to build trust with clients and establish a professional long-term rapport.
Certifications
