Meltano, an open-source DataOps platform, was in the early stages of go-to-market planning. Although they had HubSpot in place, it hadn’t been fully implemented — and without a functional CRM or connected marketing stack, the GTM team couldn’t act on any of their strategy. They needed someone to take ownership of RevOps, operationalize their tools, and build the foundational infrastructure that would support their product launch.
I partnered with Emily Kyle, then Director of Marketing, to turn a loosely configured toolset into a high-functioning GTM engine. As Meltano’s RevOps partner, I led a strategic and technical overhaul focused on:
"Before engaging with Sarah, our revenue operations were in complete chaos. No one was taking ownership, and we struggled with establishing a revenue operations technology stack, automating processes, and implementing go-to-market playbooks and plans. We knew we needed help, so I reached out to my network for recommendations.
I worked with Sarah at a previous company and knew she had a full-time job, but we were fortunate enough to secure her services. From the start, her professionalism, efficiency, and honesty stood out. Not only was she extremely knowledgeable, but she also had an intuitive understanding of our business needs.
Working with Sarah was a breeze. She was upfront about what was possible, and her efficiency was remarkable. As a result, we went from zero to gaining valuable insight into our buyer journey and setting up a tech stack that prepared us for our monetization launch. Her expertise exceeded our expectations, and she was even willing to learn new things to help our business grow.
If you're considering working with Sarah Daily, my advice is simple: just go for it! You won't be disappointed. Our experience with her has been nothing but positive, and I would rate her services a solid 10 out of 10."
— Emily Kyle, Former Director of Marketing at Meltano
"Sarah is SO exceptional at what she does. Communicates so effortlessly and makes sure to have clear guidance, feedback and approval for all projects. She's also very proactive and will take on work you didn't even know you needed done. I just felt very confident and rested whenever something was in her hands. Cannot recommend her enough. :)"
Leidy Laura Pérez Cordero, Former Content Marketing Manager at Meltano
"Sarah is an extraordinarily talented Marketing Ops professional. She combines quick thinking with an “Always have a Plan B” approach that ensures processes run seamlessly. I also appreciate Sarah's wit, sense of humor, and patience when explaining complex technical concepts, She’s a top-notch collaborator who is always happy to help, and I marvel at the efficiency, skill, insight, and creativity she brings to every marketing project."
Victoria Gayton, Former Freelance Marketing Communications Specialist for Meltano
If you’ve got tools like HubSpot but haven’t activated them to support real revenue outcomes, RevOps-as-a-Service can help. I work with B2B SaaS teams to implement and operationalize systems, processes, and reporting so your GTM team can actually go to market.
